What does it mean in everyday language?

What you hear after an event can change what you later say you remember.

An example

After watching a video, a viewer reads a description that mentions a detail the video did not contain. The viewer later reports seeing that detail.

A more precise definition

The misinformation effect is the observed influence of misleading post-event information on later memory reports about an event.

Key features

  • Post-event information
  • Measurable change in later reports
  • Studied experimentally

Where the definition stops

It is not the same as all false information and does not require synthetic media.

How it relates to synthetic imprinting

Researchers can use this established effect to ask whether generated media changes later memory reports, and whether the format makes a difference.

Research context

A long-standing topic in cognitive psychology with many experimental paradigms and ongoing debates about mechanisms and boundary conditions.

Sources and further reading

  1. Reconstruction of Automobile Destruction: An Example of the Interaction Between Language and Memory — Elizabeth F. Loftus, John C. Palmer (1974). Journal of Verbal Learning and Verbal Behavior, 13(5), 585–589.
  2. Misinformation and Its Correction: Continued Influence and Successful Debiasing — Stephan Lewandowsky, Ullrich K. H. Ecker, Colleen M. Seifert, Norbert Schwarz, John Cook (2012). Psychological Science in the Public Interest, 13(3), 106–131.

Cite this definition

APA: SyntheticImprinting.com. (2026). Misinformation Effect. https://syntheticimprinting.com/terms/misinformation-effect/

MLA: “Misinformation Effect.” SyntheticImprinting.com, 2026, https://syntheticimprinting.com/terms/misinformation-effect/. Accessed September 26, 2026.

Chicago: SyntheticImprinting.com. “Misinformation Effect.” Last modified 2026-09-24. https://syntheticimprinting.com/terms/misinformation-effect/.

What the status means

Established Concept

A concept used in academic or professional literature. This label does not mean every claim about it is settled.

How evidence labels work

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